Deliver What Your Customers Need
We have all heard the old cliché, “Under-Promise and Over-Deliver”. It’s easier said than done, isn’t it? Today, in these challenging times, many people tend to promise prospective customers more so they perceive the value as better than what a competitor can offer. Those same people also enjoy over-promising to make themselves feel more valued. Do they not think these actions will come back to haunt them? The overall point I’d like to make today is that we cannot build a reputation for ourselves or our company by what we say we can do. We build good reputations by delivering what our customers need.